16 Tasks for Screenshot Click Testing with Proven Track Record
Whether you’re a UX researcher, marketer or visual designer, you’re often in need to validate your graphic projects.
Screenshot Click Testing provides you with direct feedback from users and allows you to evaluate usability, information architecture and effectiveness of your designs. Uploading screenshots gives you possibility to test both early sketches, prototypes as well as designs just before they go live.
You are able to prepare a test in no time; all you have to do is upload an image you want to evaluate, type the task and ask your respondents to answer them. They will click on an element that they feel is the answer to your task, providing you with the most direct feedback.
To make things even easier, we created a ready-to-go task list for you. Take a look at the most effective tasks for Screenshot Click Testing, which we use in our testing projects:
Click on the first thing you noticed on this page
This task allows you to identify the element that draws attention immediately. This particular area of your website majorly contributes to users’ first impressions, so you should take a closer look at it. Just because something is noticeable, doesn’t mean it’s liked by the web visitors. In this case, it’s useful to add extra survey question where users can explain whether they like a particular element or not.
Click on the element that you like the most
A no-brainer? Possibly, yet it’s worth mentioning. This task not only gives you insight into what is the most popular element of your design, but also tells you a lot about your audience’s preferences, especially when you run a targeted study.
Alternatively, you can ask visitors to pick not one but several elements that they like:
Click on the elements that make you like this website
Notice, that the word order was changed, giving this task a slightly different meaning. It’s interesting to compare elements that are liked by the users with those that make your brand more likable and see whether the same areas are being chosen.
Click on the most important element of this page
This task is a must-have for testing product cards or pricing pages. With many pieces of information, people may feel overwhelmed and frustrated. Asking them to choose the most important element not only helps you make better design decisions, but, in case of product features, can also affect your product roadmap.
Click on the element that makes you trust this page
This is yet another task that is especially useful for testing pricing page designs. There are different elements you can add to increase users’ trust for your brand; money back guarantee badge, PayPal icon or carefully crafted FAQ section. On the other hand, however, it is easy to go overboard and make your page look cluttered instead of trustworthy. Screenshot Click Testing can help you pick the best option.
Click on the element that you dislike the most
Traditional feedback survey makes it possible for users to report issues that frustrate them, but with Screenshot Click Testing you can actually see areas of your website that are not liked by your target audience. What is more, you can combine click testing with other popular UX tools, for example survey and ask follow-up survey question like why did you choose this element? to uncover users’ reasoning. Usability Tools’ UX Suite allows you to mix and match different testing methods.
Click on the picture that is more interesting to you
Asking about attention-drawing elements is extremely important especially when you’re trying to compare different visuals for your marketing campaign. Here, you can show users both images side by side and ask them to pick their favorite.
Click on the element that draws your attention the most
Instead of asking about users’ general preferences you can use task 8, compare the answers, and pick the visual that draws attention to the desired spots.
Click on the picture that makes you like/trust brand X
This is yet another method to validate marketing materials and can be a deciding voice in choosing key visuals for your new campaign. If you work for an agency, answers to this task give you rock solid data to support your decision in front of the client. Every brand cares a lot about positive associations it drives among target users and rightly so. Evaluating the emotions the visual assets elicit is an important step of preparing any marketing campaign.
Click on the element that you would remove from this page
Answers to this one may really surprise you. Sometimes users are bothered by elements that cost you a lot of work (and a lot of money) and are generally thought to drive more conversions. In our study of Princeton’s and Stanford’s websites, over 40% of the respondents wanted to get rid of videos on both tested websites.
Where would you place an element on this page?
Here you can ask about an element of your choice, for example, video tutorial. As you can see in task 10, placing elements like a video on the website can be tricky, yet it’s important to provide your users with informative tutorials, especially when your product requires technical skills. A good way to go would be to provide users with a layout of your website (prototype or ready design) and ask them to find a sweet spot for the video tutorial. This method works for different elements as well, users can help you place buttons, sign up forms or visuals.
Click on the button that you like more
You can’t overestimate the importance of your call-to-action buttons. When designed properly, they can bring you more business. Reading about different designs is one thing, but comparing two designed buttons with your actual audience is the most effective way to go.
Screenshot Click Testing is also a good way of validating navigation and information architecture of your website.
Where would you click to do X?
Here you can ask about different activities, that users can perform on your website (signing up for trial period, buying the product, contacting the support center).
This question allows you to check whether users are able to find important content on your website. They also give you insights, as to what could be a better spot for a particular element. Testing can occur on early stage of prototyping the websites, but it’s also a way to validate your designs just before they go live.
Screenshot Click Testing is a method usually associated with straighforward questions about particular elements, not the information architecture of the whole website. According to research, however, if the first click is correct the chance of successfully finding a particular element is 87%, making Screenshot Click Testing a fast and effective method for scenario-based testing. Usually you associate scenario-based questions with Web Testing, which is a great method to evaluate navigation and findability of websites. However, when you want to test early prototypes Screenshot Click Testing is a way to go.
Take a look at this example prototype. In order to check its structure we can ask several different scenario questions and see if users know how to navigate this website:
14. You’re leaving New York tomorrow and going to Asia. Find out what time your plane lands in Shanghai.
15. You need to fly to Los Angeles next week. Buy a ticket for this flight.
16. Where on the website would you look for affordable trips to Asia?
At UsabilityTools, we’re constantly testing new ideas and designs. Screenshot Click Testing is our favorite way to validate decisions when redesigning our website or creating a new marketing campaign. You can evaluate web prototypes, screenshots of your website, ad banners or any visual materials you want to test with real users. Upload your newest designs, try out Screenshot Click Testing using the tasks we provided in this article and gather direct visual feedback. This tool can turn out to be your favorite testing weapon of choice!